The creators of a rival to Bitcoin have named their cryptocurrency after rap mogul Kayne West, reports Time NewsFeed.

Read: Taxing cryptocurrency

“Coinye West” launches January 11 and promises to be a more mainstream and user-friendly alternative to Bitcoin and Dogecoin, the report explains.

News of the release has sparked a flurry of celebrity themed currency puns on Twitter, including “Rupee Murdoch,” “Curt Schilling,” “Count Drachma,” “Franc Sinatra,” “Coinan O’Brien,” and “Robert Dinero.”

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