Our mission
Advisor.ca informs and educates advisors who strive to do their jobs better. Our audience of credentialed financial advisors and planners puts clients first and produces superior outcomes. We help readers cut through the noise, offering practical ideas and tools that cover investments, tax and estate planning, insurance, regulation and practice management. We believe a better-informed advisor is a better advisor.
Who we are
Advisor.ca has been informing and educating Canadian financial advisors since 1998, when Advisor’s Edge magazine first launched. Our website, Advisor.ca, debuted two years later and has become an industry-leading source of news and analysis for credentialed, client-facing financial professionals. Today, Advisor.ca reaches more than 110,000 readers every month. Meet the editorial staff.
Advisor.ca is highly respected thanks to its in-depth reporting and advisor-specific analysis. Recent accolades include:
- Award for Excellence in Investment Journalism, Portfolio Management Association of Canada (2021, first prize; 2017, second prize)
- Journalist of the Year (Mark Burgess), CFA Society Toronto Financial Journalism Awards (2021)
- Spirit of the Future of Finance Award, CFA Society Toronto Financial Journalism Awards (2021 and 2017)
- Silver, Best How-to Article, National Magazine Awards: B2B (2020)
- Honourable Mentions, Best News Coverage and Best Editorial, National Magazine Awards: B2B (2020)
- Publication of the Year, CFA Society Toronto Financial Journalism Awards (2019 and 2017)
- Honourable Mention, Best How-To Article, National Magazine Awards: B2B (2019)
- Gold, Best In-House Cover, Canadian Business Media Awards (2016)
Editorial advisory board
Darren Coleman, Raymond James; Cindy David, Cindy David Financial Group; Janine Guenther, Dixon Mitchell Investment Counsel; Elizabeth Hamilton-Keen, Mawer Investment Management; Cynthia J. Kett, Stewart & Kett Financial Advisors Ltd.; Keith Masterman, CI Investments; Nicholas Miazek, Scotia Wealth Management