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Canaccord Genuity Group has a new look.

In a release, Dan Daviau, the firm’s president and CEO, says the new branding “captures the improved energy and engagement across our organization, as we leverage our shared strengths to do our best work.”

By evolving its platforms and expanding its client focus, the firm has “set new benchmarks for excellence,” he says.

For example, the firm has increased scale across its wealth management operations and extracted greater value from its capital markets businesses, says the release.