Standard Life Assurance Company of Canada has promoted Michel Fortin to senior vice president of Marketing and Customer Solutions, and Kevin Powers to senior vice president of Finance and Strategy.

The appointments are effective August 13 and September 10, 2012 respectively, and both execs will be based at the Montréal head office.

Fortin joined Standard Life in 1987. He will oversee the development and execution of the company’s suite of products and services, pricing and marketing communications. Prior to this role, he was vice president of Business Opportunities and Pricing for the retail and pension products.

Powers (CFA) has extensive experience in the financial services industry and was previously CFO of RBC Dexia in England, where he was responsible for financial and treasury activities such as operational financial processes, accounting and reporting, procurement, real estate and taxation.