The data broker industry is based on the trade of people’s personal information.
The data broker industry is based on the trade of people’s personal information, and it’s a multibillion-dollar business, reports Financial Times.
But it turns out individual pieces of data aren’t worth much, says FT, which found “general information about [one] person, such as their age, gender and location” is worth a mere fraction of a penny on average.
Read more on why information is only valuable in bulk.
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