LifeAssist has named Jim Ruta as a new managing partner and shareholder. He’ll lead the company’s international sales, marketing and coaching activities.

Ruta offers more than 35 years of sales, marketing and leadership experience in the life insurance and financial services business to LifeAssist. The company says he’ll continue to as a columnist, author and speaker for the life insurance industry.

“Ruta has been on our advisory board for a couple years and has already made a serious contribution to the growth and development of LifeAssist,” says founder Cameron Jacox.