Standard Life Financial Inc. has appointed Jean Guay as senior vice-president, sales and marketing while Graham Nichol will take the position of senior vice-president, customer experience, currently held by Guay, effective June 1.

“With these appointments, I believe that Standard Life has strengthened its leadership team,” said Joseph Iannicelli, president, Standard Life. “This will facilitate our ability to carry out our plan to grow in Canada and be recognized as a truly customer-focused company. Between Jean and Graham, there is the expertise and knowledge of our industry and our markets for Standard Life to distinguish itself in Canada.”

In his new role, Guay will focus on strengthening the company’s distribution channels and building a strong marketing function while Nichol will ensure intermediaries and customers have an exceptional experience at all times when dealing with Standard Life in Canada.