TD Canada Trust is reaching out to Gen Y,
Launching www.tdgetsaving.com, the bank is hoping to assist those in their twenties reach their short and long-term savings goals. The new site offers video tutorials, savings calculators, as well as TFSA and RRSP calculators.
“Saving money is not only about cutting back – it’s about making sure the money you save is working for you,” said Carrie Russell, senior vice-president, TD Canada Trust. “While younger people may understand in theory the importance of keeping a budget and putting aside money, it can be hard to stick to.”
The introduction of the site follows a TD, Environics Research Group survey polling Gen X and Gen Y about their financial choices, options.
The survey found that 26% of Canadians believe the best financial advice they received was from a financial advisor and 24% say it was from their father. Moms came in third with 15%.
The best financial tips according to the survey consensus were:
The worst financial tips were:
Results for the TD Gen X / Gen Y Poll were collected through an Environics Research Group telephone omnibus, from Canadian adults from Generation X (born between 1965 and 1979) and Generation Y (born between 1980 – 1992). A total of 662 completed surveys were collected from September 15 to 22, 2010.
• Wealthy worry about next generation
• Canadian women: Mother doesn’t know best
• Selling across the generations
(10/06/10)