Need to get your client thinking about valuing intangible assets? Try this tip.
Encourage business-owning clients to value their companies’ intangible assets. Start individual client meetings by reviewing what you mean by intangible assets and identify which ones most important to the company. Then ensure she follows up with her accountant and lawyer about whether any value has already been assigned to the company’s assets, and whether this needs to be adjusted. Offer to participate in these meetings, since they are key to ensuring your client’s net worth is properly calculated for estate planning and asset management purposes. In some cases, such overlooked assets, such as key patents or trademarks, can represent what amounts to a portfolio concentration from which the client must diversify.