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Google Analytics can help you answer valuable questions about your site’s traffic.
By monitoring statistics regularly and setting page-view targets, advisors can figure out what sections are most popular and can optimize their online potential.
They should also find out where most of their views are coming from, says Financial Planning.
If they’re coming in from another site like LinkedIn, for instance, advisors can either share more through that specific platform or they can focus on making their site more visible on search engines.
Read more on the 3 most useful metrics for advisors.
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Companies demand social media ROI
How to measure social media ROI