Millenials make up a quarter of the U.S. population and fuel $1.3 trillion of spending, so it’s no surprise publicly traded firms have their eyes on Gen Y.
BuzzFeed notes 13 key observations big firms have told Wall Street analysts and investors about under-35s:
- Millennials love their wine and are taking to it “at a faster rate than any prior generation.”
- Millennials “are voracious in their media consumption,” which is part of why 7 For All Mankind partnered with James Franco.
- The American Express brand “resonates” with millennials, but approving them for a credit card is a hurdle.
Read the rest here.
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