Baby Boomers donate more to charities than other generations in the U.S., finds a study by Blackbaud, which provides nonprofit software and accounting management.
In fact, Baby Boomers in the U.S. contribute 43% of all funds donated in America, with 72% of this group giving an average $1,212 per year. Gen X accounts for 20%, while Gen Y represents 11%.
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Additional findings from the study include:
- All generations value a mix of online and offline communications and giving channels;
- Crowdfunding and peer-to-peer fundraising are gaining traction, largely with Gen X and Y;
- 62% of Gen Y donates through mobile phone, compared to 47% of Gen X;
- Boomers prefer to donate through their workplaces (46%), while those over 68-years-old give in response to direct mail solicitation (52%).
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