In response to growing suitability and proficiency standards for advisors in both Canada and around world, the Canadian Securities Institute (CSI) has introduced Advanced Mutual Funds Advice (CMFA), a certificate program to help mutual fund advisors adhered to higher standards while further raising their professional level.

“In a complex and rapidly evolving financial services landscape, it is important to ensure industry professionals in all stages of their careers and in all areas of financial advice have ample opportunities to get the appropriate education, credentials and expertise to remain at the forefront of their profession and to be relevant to the changing needs of their clients,” says Marshall Beyer, senior director, Canadian Securities Institute (CSI). “The new certificate [program] will equip those looking to enter mutual fund advice and advance their careers in this space with the specialized knowledge and tools they need to operate a successful advice practice.”

The certificate, which acts as a pathway towards achieving either the CFP or Personal Financial Planner (PFP) designations, also provides advisors with expert knowledge on managing their practice within the regulatory framework, while meeting ethical standards.

The program content is designed to help advisors develop practical expertise in mutual fund management so they can better serve the needs of their clients and successfully build and maintain a book of business.

It can also be viewed as a credit towards the IIROC basic licensing requirement for advisors who choose to move in that direction.

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