ING DIRECT has announced that, effective spring 2014, it will operate under the new name Tangerine.
The Bank, which was acquired as a wholly-owned subsidiary of Scotiabank in 2012, also revealed its new logo.
“We’re very excited about the new name because it reflects everything our clients love about us and what everyday banking can be: simple, flexible, accessible, progressive and innovative,” says Peter Aceto, president and CEO, ING DIRECT.
The new name comes after a year-long process, where ING DIRECT consulted with more than 10,000 Canadians, employees and clients.
This isn’t the first time a Scotiabank subsidiary has announced a name change. In September, Scotia Asset Management changed its name to 1832 Asset Management.
And just last week, the name HollisWealth officially replaced DundeeWealth.