It’s not quite one year since John Chen took over as BlackBerry’s CEO. Yet his vision is becoming more apparent.

He’s moving the company away from marketing to all consumers, and is targetting businesses and professionals instead, reports The Wall Street Journal. Among other changes, the firm is looking for acquisitions and planning the launch of a new handset, of which the production is being outsourced.

As a result, company shares have climbed 68% since he took over last November.

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