Scotiabank has joined forces with noted entrepreneur and TV personality Arlene Dickinson to put the spotlight on Canada’s entrepreneurs and business leaders.
The initiative aims to engage Canada’s business owners in discussion about the issues that are important to their success.
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“It’s rare in life that you have the chance to apply all of the lessons you’ve learned over the course of your career and put them to work in a way that’s genuinely meaningful and helpful to others,” said Dickinson. “My personal experience and lessons learned will complement Scotiabank’s strength in the delivery of advice and products, a powerful combination ultimately benefitting Canadian entrepreneurs.”
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Small businesses are a significant generator of jobs, income and wealth in Canada. Roughly 5.7 million Canadians, or close to 40% of the paid workforce are employed at small firms with fewer than 100 employees. Another 2.2 million Canadians, or 15% of the workforce, are employed by medium-sized firms with between 100 and 500 employees.
“The combined strengths of Arlene’s distinctive personal experience and our expertise in delivering advice, products and services targeted to Canadian businesses will help facilitate the vital conversation about what entrepreneurs and business owners need to flourish,” said James McPhedran, senior vice president, customer experience & distribution strategy, Scotiabank.