Despite the steady adoption of social media, most Canadian investors (57%) still rely on traditional media sources for investment-related news, says a new BMO study.
It adds only one-third look to social media for information. The specific media platforms used include:
- Television and business news shows (36%)
- Print editions of newspapers and magazines (30%)
- Online editions of newspapers and magazines (24%)
- An online investing service provider (22%)
- Online financial communities and forums (22%)
- Radio (12%)
- Facebook (9%)
- Blogs (7%)
- Mobile investing app (5%)
- Twitter (4%)
- LinkedIn (3%)
When asked how reliable each of these sources are, respondents said they trusted traditional media like news shows and papers most (61%). Only 24% rely on social media platforms.
Read:
Canadians shifting to online investing