A survey provides insights
Knowing the basics can help advisors strengthen relationships
Find out which province is home to the most generous Canadians
A TD survey reveals a generational shift in legacy giving
The amount Canadians donate to charities has hit a 10-year low, a study from the Fraser Institute says. The report, Generosity in Canada and the United States: The 2017 generosity index, says Americans donated more than three times the share of income Canadians did in 2015 tax returns. Not only did Canadians give a lower […]
Compared to previous generations, millennials are more trusting of charities. However, that good faith isn’t translating into donations: in fact, the 18- to 34-year-old group is giving less, says an Angus Reid Institute and Charitable + Impact survey. Financial constraints are the main obstacle for millennials, with 94% citing that as the reason for not […]
A lack of financial means is a major factor for some.
Tips for maximizing generosity
In Canada there are more than 86,000 charitable organizations. This guide helps you choose where to give.
Giving Tuesday is all about supporting charities and volunteering, so help your clients learn more about giving.