Google is buying internet firm Channel Intelligence, marketing services unit of ICG Group Inc., for $125 million. The internet giant’s latest acquisition, which completes in the first quarter of 2013, is aimed at expanding its retail footprint, reports The Economic Times. Read more: Google’s Q4 earnings up despite digital ad price drop You can’t avoid […]
The Western Exempt Market Association is changing its name.
Google Analytics can help you answer valuable questions about your site’s traffic.
Insurance brokers don’t have the best reputation, and this needs to change.
Studies show your brain can process sound faster than sight
MasterCard has adopted a new strategy to gain more customers; it's started mining existing data for marketers.
Gen Y prospects want advisors to help them build wealth. Learn how to market to them.
Arlene Dickinson, a familiar figure on CBC’s Dragons’ Den and a veteran marketing consultant, says many business owners have never taken the time “to ensure that what’s in their head—the brand promise and the company’s DNA—is well articulated.”
If you’re selling in the exempt market, you’re offering a service as well as a product. Focus on client needs, as well as product suitability.
Small businesses are facing challenges when it comes to growth and attracting new clients. “As the digital and social media world continues to evolve, it can be overwhelming to traditional business owners,” says Athena Varmazis, vice president and general manager, small business services, American Express Canada. Read: Help small businesses through big issues Despite retaining […]