Having trouble coming up with your company or fund name? If you’re looking for some suggestions, why not try out the hedge fund name generator (yes, it’s a real tool). It spits out random three-word combinations, which end with terms such as capital, partners, trust, and associates, among others. And some of them aren’t bad; […]
Google has bought Wildfire—a company specializing in social media marketing—to intensify its competition with Facebook for ad dollars. Google+ is lagging behind Facebook when it comes to ad revenue, but its acquisition of the California-based startup company will let it provide new, advanced software and services to Brands. They will be able to run contests, […]
Marketers are increasingly required to justify social campaigns and marketing budgets with ROI data, says Parta Dialogue, a global social media solutions company. It recently netted two new global customers for its eValue social media ROI suite, having seen it grow progressively over 2012. This year, over half (62%) of marketers indicated that proving investment […]
Don’t let summer vacation derail your development plans
Use a professional for jobs that are the video equivalent of a corporate brochure.
One of the greatest things about our industry is that we can all have different models to suit different clientele and our own beliefs and philosophies.
It’s a familiar refrain in the financial services industry: I’d like to use social media, if only compliance would let me.
It probably comes as no surprise that the financial crisis triggered by the collapse of Lehman Brothers and AIG led to a collapse of consumer trust in the financial industry as well.
The brilliance of Apple is not the diversity of its products; it is that so many people love the few products it sells.
Writing a book can be a powerful marketing tool. Michael Watkins, a financial advisor with Edward Jones in Duncan, B.C., occasionally gives out copies of his 150-page It’s Only Money guide to clients as well as lawyers and accountants.